About Bullhead (Yonghong Food Co. Ltd) 

"Yonghong Food Co. Ltd, headquartered in the county of Huishui, Guizhou province, is one of the top three players in the Chinese beef jerky market. The Company's most famous product, “Niutou”, or “Bull Head”, is a recognized “China Famous Trademark”, a prestigious title granted to only a handful of branded products. For nearly 30 years Bull Head has been synonymous with taste and quality."

Company Website - http://www.bullhead.com.cn/

 
 
 

贵州风情系列
Guizhou Style Package Illustration

 

Illustration inspired by girls and baby from Miao (Chinese ethnic group). It is the wind-rain bridge in the background.

The female character that I have created had became the character for the company. 

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地狱麻辣牛肉 & 地狱麻辣灯影牛肉
Hell Spicy Beef Jerky & Hell Spicy Thin Sheets Beef

 

Inspired by Chinese traditional God figure. 

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酒香牛肉干
Maotai Flavor Beef Jerky

 

This is a series of Chinese wine—Maotai—flavor so I got inspiration from Li Bai (李白)'s poem, "Drinking Alone Under the Moon(月下独酌)